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Approval rating for the government's handling of the country slipped to 41% in November, down from 46% in October. It is the second month of continuous decline in approval rating for the government. The highest approval rating this year was 51% in September, after rising steadily month after month from 36% in June. The rating slipped to 46% in October before falling further to 41% in November.

Approval rating for the government hit a record high 51% in September. It is the highest ever rating Nigerians have given the government since the start of 2025. It is continuous rise from 36% in June to 44% in July. It rose again to 46% in August before hitting 51% in September.

Only 46% of Nigerians approve of the government's performance in October, down from a record 51% in September. It is the first time approval rating for the government has slipped since June this year. Approval rating for the government dipped to 36% in June, then went on a month-on-month rise, from 36% in June to 44% in July, and on to 46% in August before hitting 51% in September. Explore the slideshow to see the five percentage point decline to 46% in October.

Overview of Recent Trends Approval ratings for the government have shown notable fluctuations in recent months. In September, the approval rating increased to 51%, up from 46% in August and 44% in July. This upward trend indicates a potential shift in public sentiment towards the government's performance. Understanding the Data The data collected reflects the opinions of various demographics across Nigeria. It is essential to analyse these ratings to understand the factors influencing public perception. The increase in approval ratings may correlate with recent government initiatives or changes in policy. Factors Influencing Approval Ratings Several factors can contribute to shifts in approval ratings. These include economic conditions, security issues, and social policies. Each of these elements plays a crucial role in shaping public opinion. Economic Conditions : The state of the economy often directly impacts how citizens view their government. Economic growth or decline can lead to increased or decreased approval ratings, respectively. Security Issues : Safety and security are paramount concerns for citizens. Government effectiveness in addressing security challenges can significantly influence public approval. Social Policies : Policies that affect health, education, and welfare can also sway public opinion. Citizens are likely to respond positively to initiatives that improve their quality of life. Demographic Insights Gender and Age Disparities The approval ratings vary significantly across different demographic groups. For instance, the ratings may differ based on gender, age, and geopolitical zones. Understanding these disparities can provide deeper insights into public sentiment. Gender : Men and women may have differing views on government performance based on their unique experiences and expectations. Age : Younger individuals may prioritise different issues compared to older generations, affecting their approval ratings. Geopolitical Zones : Regional differences can also play a role. Certain areas may feel more positively or negatively about the government based on local conditions. Future Projections Anticipating Changes As the government continues to implement policies, it is crucial to monitor how these changes affect approval ratings. The upcoming months will be telling in terms of whether the current upward trend will continue. The Role of Public Opinion Public opinion is a powerful tool for decision-makers. By understanding the factors that influence approval ratings, leaders can make informed choices that align with the needs and desires of their constituents. In conclusion, the recent increase in government approval ratings to 51% in September is a significant development. It reflects a complex interplay of various factors, including economic conditions, security issues, and social policies. By analysing these trends, decision-makers can better understand public sentiment and make informed choices that drive growth and development in Nigeria. For more insights on public opinion and consumer insights, visit NOIPolls Limited .

In today’s complex and rapidly evolving economic landscape, decision-makers require reliable data to guide their strategies. The ability to gauge public sentiment accurately is essential for shaping policies, marketing strategies, and business development plans. This is where the role of public opinion research becomes indispensable. By systematically collecting and analysing the views of the populace, organisations can make informed decisions that reflect the needs and preferences of their target groups. The Importance of Opinion Research Trends in Decision-Making Opinion research trends provide valuable insights into how public attitudes shift over time. These trends help identify emerging issues, changing consumer behaviours, and evolving political or social sentiments. For decision-makers, understanding these trends is crucial to anticipate market demands and societal expectations. For example, in the Nigerian economy, sectors such as telecommunications, agriculture, and finance have benefited from tracking opinion research trends. By monitoring shifts in consumer confidence or satisfaction, companies can adjust their offerings to better meet customer needs. Similarly, policymakers can use these trends to evaluate the impact of their initiatives and adjust accordingly. The ability to detect subtle changes in public opinion allows organisations to stay ahead of competitors and respond proactively to challenges. This proactive approach reduces risks and enhances the effectiveness of strategic planning. Data analysts reviewing opinion research trends in a modern office Key Methods and Tools in Opinion Research Trends The methodologies employed in opinion research have evolved significantly, incorporating advanced technologies and analytical techniques. Traditional surveys and focus groups remain foundational, but they are now complemented by digital tools such as online panels, social media analytics, and mobile data collection. Surveys and Questionnaires : Structured instruments designed to capture quantitative data on public attitudes. These can be administered face-to-face, by phone, or online. Focus Groups : Small, moderated discussions that provide qualitative insights into opinions and motivations. Social Media Monitoring : Analysing public posts and interactions to detect sentiment and emerging topics in real time. Big Data Analytics : Leveraging large datasets to identify patterns and correlations that inform opinion trends. The integration of these methods enhances the accuracy and depth of insights. For instance, combining survey data with social media analysis can validate findings and reveal nuances that might otherwise be missed. Decision-makers should prioritise the use of mixed-method approaches to obtain a comprehensive understanding of public opinion. This approach also allows for cross-validation, increasing confidence in the results. Data visualisation charts used in opinion research analysis Practical Applications of Opinion Research Trends The practical applications of opinion research trends span multiple sectors. In the public sector, governments rely on these insights to design policies that resonate with citizens’ priorities. For example, understanding public concerns about healthcare or education can guide budget allocations and reform initiatives. In the private sector, businesses use opinion research to refine product development, marketing campaigns, and customer service strategies. A telecommunications company might track customer satisfaction trends to improve network services or introduce new plans tailored to consumer preferences. Non-governmental organisations (NGOs) and advocacy groups also benefit from opinion research by identifying public support for social causes and tailoring their outreach efforts accordingly. To maximise the benefits of opinion research trends, decision-makers should: Establish regular data collection schedules to monitor changes over time. Invest in training personnel to interpret and apply research findings effectively. Collaborate with reputable research firms to ensure methodological rigour. Challenges and Considerations in Opinion Research While opinion research offers significant advantages, it is not without challenges. One major concern is ensuring the representativeness of samples. In diverse societies, such as Nigeria, capturing the views of all demographic groups requires careful sampling strategies. Another challenge is the potential for bias in question design or data interpretation. Leading questions or selective reporting can distort findings, leading to misguided decisions. Technological limitations and data privacy concerns also affect the scope and reliability of research. For example, reliance on online surveys may exclude populations with limited internet access, skewing results. To address these challenges, decision-makers should: Demand transparency in research methodologies. Encourage the use of randomised and stratified sampling techniques. Promote ethical standards in data collection and reporting. Consider multiple data sources to triangulate findings. Enhancing Growth Through Informed Decisions The strategic use of opinion research trends can accelerate growth across sectors by aligning initiatives with public expectations. For NOIPolls Limited, the goal is to become the leading voice for public opinion and consumer insights across West Africa. By providing accurate and timely data, NOIPolls empowers decision-makers to make choices grounded in solid evidence. In practice, this means: Leveraging public opinion research to identify market opportunities and risks. Using trend analysis to forecast future developments and prepare accordingly. Integrating consumer feedback into product and service innovation. Supporting policy formulation with data-driven insights. Ultimately, the role of public opinion research is to bridge the gap between decision-makers and the communities they serve. This connection fosters trust, improves outcomes, and drives sustainable development. Professionals discussing opinion research data in a conference room By embracing opinion research trends, organisations can navigate uncertainty with greater confidence and contribute meaningfully to economic progress. The continuous evolution of research methods and the commitment to data integrity will ensure that public opinion remains a vital resource for informed decision-making.

NOIPolls is the No. 1 for country-specific polling services in the West African region.  We remain at the forefront of providing much-needed data and information on the opinions, perceptions, attitudes, and preferences of the Nigerian population and Africa as a whole.   Objective of the Assignment   We aim to hire a qualified and experienced Statistician / Data Analyst to assist with the design, analysis, interpretation, and reporting of quantitative data from surveys, monitoring & evaluation activities, and research studies. The role will help generate actionable insights and ensure high-quality data outcomes that support decision-making and program management.   Key Responsibilities   The Statistician / Data Analyst will be responsible for the following tasks:   1. Develop statistical analysis plans (SAPs) in line with the study design or monitoring framework. 2. Clean, process, and manage large datasets (#s of respondents, multiple waves, etc.). 3. Apply appropriate statistical methods (e.g., descriptive statistics, inferential statistics, regression modelling, multivariate analysis) to answer programme/research questions. 4. Use statistical software packages (e.g., R, STATA, SPSS, Python) to conduct analysis, create reproducible code, and ensure transparency. 5. Generate data visualisations (dashboards, charts, tables) and summary results to present to stakeholders. 6. Interpret and communicate statistical findings clearly in written reports and presentations. 7. Collaborate with the data collection and data management teams to ensure data integrity and quality assurance. 8. Guide sampling methodology, weighting, and representativeness. 9. Support the monitoring, evaluation, and learning (MEL) agenda through providing analytical expertise, contributing to learning briefs, and supporting decision-making. 10. Ensure that all statistical outputs meet accepted standards, including documentation of code, methods, and assumptions.   Deliverables   The Statistician / Data Analyst will deliver:   1. A detailed statistical analysis plan within the probation period of employment. 2. Cleaned and documented datasets ready for analysis. 3. Statistical analysis outputs (tables, charts, regression results) aligned with the SAP. 4. A draft analytic report (and presentation slide deck) summarising key findings, implications, and recommendations. 5. Final analytic report incorporating feedback from stakeholders. Duration & Level of Effort   The assignment is based in Abuja, Nigeria, and may require occasional travel within Nigeria.   1. Duration: Full-Time 2. Working days/hours: 8:30 am to 5:00 pm Mondays to Fridays   Required Qualifications and Experience   Essential: 1. Master’s degree (MSc or equivalent) in Statistics, Biostatistics, Data Science, Mathematics, Economics (with heavy quantitative work), or a relevant analytical field. 2. At least 5 years of professional experience in quantitative data analysis within research institutions, non-governmental organisations, consulting firms, or equivalent. 3. Demonstrated proficiency in the use of statistical software packages (R, STATA, SPSS, Python) and data visualisation tools (Power BI, Tableau, etc). 4. Proven track record of designing and analysing surveys, research studies, or monitoring & evaluation programmes and producing actionable insights. 5. Strong analytical thinking, attention to detail, and ability to translate complex quantitative results into clear messages for non-technical stakeholders. 6. Excellent written and verbal communication skills in English. 7. Ability to work collaboratively as part of a multidisciplinary team and operate under deadlines in Abuja.   Desirable: 1. Experience working in Nigeria or West Africa, with an understanding of local data contexts and challenges. 2. Experience with sampling, weighting, and handling large-scale datasets. 3. Experience with machine learning / predictive modelling, though not essential. 4. Experience in dashboard development and interactive data visualisation. 5. Familiarity with open-source software and reproducible analytical workflows.   Payment & Remuneration   Payment will be made monthly in line with NOIPolls’ payment structure.   Any approved travel or operational expenses will be reimbursed in accordance with NOIPolls policies.   Application   Process Interested candidates should submit: 1. A detailed CV highlighting relevant experience and software proficiency. 2. At least two (2) examples of previous analytic work (could be reports, dashboards or publications) with quantitative data. Send application to recruitment@noi-polls.com

Vacancy Advert Role title State Liaison Officer Report to NOIPolls Project Manager Job locations Bauchi, Borno, Gombe, Yobe, Akwa Ibom, Zamfara, Niger, Katsina States Type of contract Short-term consultancy Duration 6 months    1. Introduction NOIPolls is the No. 1 for country-specific polling services in the West African region.   We remain at the forefront of providing much-needed data and information on opinions, perceptions, attitudes, and preferences of the Nigerian population and Africa at large.   2. Objective of the Assignment We seek a State Liaison Officer to be based in the state  serving as a liaison between key state health institutions, including the State Ministry of Health, State Primary Health Care Development Agency, Hospital Management Board, and other relevant health agencies to ensure smooth collaboration, timely delivery, and effective coordination and dissemination of project activities and findings.   3. Key Responsibilities   The State Liaison Officer will:   A. Stakeholder Engagement & Coordination i.  Serve as the contact between state-level stakeholders, including the Ministry of Health, Primary Healthcare Development Agency, Bureau of Statistics, Hospital Services Management Board, and traditional/community leaders. ii.  Support the formation and functioning of the State Steering Committee, including facilitating inaugural meetings and follow-ups. iii.   Coordinate with relevant agencies to secure approvals and facilitate protocol reviews where required. iv.    Track and document stakeholder commitments and ensure timely follow-up.   B. Government Engagement & Advocacy   i.      Represent NOIPolls at high-level meetings, workshops, and presentations as directed. ii.   Facilitate communication with key government offices to ensure alignment with project objectives. iii. Provide regular briefings on state-specific developments that may impact project implementation.   C. Project Monitoring & Reporting   i.   Monitor the implementation of project activities at the state level and flag potential delays or risks.  ii.   Prepare and submit weekly status updates and a monthly progress report. iii.   Provide input to project dissemination activities, including policy briefs and final reporting.   D. Logistics & Support i. Assist with the recruitment, onboarding, and supervision of local data collectors/enumerators, ensuring compliance with NOIPolls’ recruitment protocols (including pre-test/post-test processes). ii.  Support field team logistics, including scheduling of meetings, securing venues, and coordinating with local authorities when necessary.   4. Deliverables   i.  Inception Report outlining stakeholder map, engagement plan, and timeline (within two weeks of contract start). ii.   Weekly updates on stakeholder engagements and project activities. iii.  Monthly progress reports summarizing achievements, challenges, and next steps. iv. Final end-of-assignment report detailing key outcomes, lessons learned, and recommendations.   5. Duration & Level of Effort   Period: October 2025 to March 2026.   Expected level of effort: FTE     6. Required Qualifications and Experience   Bachelor’s degree in public health, Social Sciences, Development Studies, or related field (Master’s degree an advantage).   Minimum of 5 years of experience in public health projects, health systems strengthening, or research coordination.   Strong knowledge of state health structures and key stakeholders.   Proven ability to engage high-level government officials and facilitate multi-stakeholder meetings.   Excellent communication, negotiation, and report-writing skills.   Resident in project States and fluent in English and the dominant local language(s).   7. Payment & Remuneration   Payment will be made monthly upon submission of approved deliverables, in line with NOIPolls’ consultancy rates and project budget.   Any approved travel or operational expenses will be reimbursed in accordance with NOIPolls policies.

Abuja, Nigeria. October 1st, 2025  – As Nigeria celebrates its 65th Independence Day celebration, a recent nationwide poll conducted by NOIPolls reveals a profound inconsistency in public sentiment. While 81 percent of citizens express pride in their Nigerian identity, 60 percent believe the country is moving in the wrong direction since gaining independence in 1960. This disconnect reflects a complex national mentality where emotional attachment to Nigeria coexists with widespread dissatisfaction with governance and developmental outcomes.   The poll findings align with broader governance challenges documented in recent international assessments, including Nigeria’s disappointing 116th ranking in the 2025 Chandler Good Government Index and its below-average performance on the Ibrahim Index of African Governance [1] . These rankings provide external validation for citizens’ concerns, as reflected in the Afrobarometer Round 10 survey, which found that only 41 percent of Nigerians believe democracy is preferable to any other form of government [2] . The convergence of these data sources suggests that public dissatisfaction is not merely episodic but represents a sustained crisis of confidence in Nigeria’s democratic and developmental trajectory.   Furthermore, regional disparities emerge as a critical dimension of the findings, with the South East demonstrating the most pronounced pessimism across multiple indicators. In this region, 74 percent of respondents believe the country is moving in the wrong direction, only 32 percent consider Independence Day “very important,” and 59 percent do not usually celebrate the national holiday. These patterns contrast sharply with northern regions, where citizens generally express more positive attitudes toward national symbols and celebrations, though they share concerns about security and governance. The North West leads in national pride with 54 percent expressing being “very proud,” while also showing 52 percent rating Independence Day as “very important.”   The poll identifies security concerns (24 percent), economic instability (17 percent), and bad governance (15 percent) as pressing challenges facing Nigeria. Citizens' expectations for Independence Day celebrations reflect a pragmatic focus, with many seeking improved security (18 percent), social welfare programs (15 percent), and job creation initiatives (15 percent) rather than ceremonial activities. Notably, 39 percent of Nigerians do not usually celebrate Independence Day, suggesting national symbols have lost resonance for many citizens grappling with daily survival challenges.   These findings highlight a complex national mood, where deep-seated patriotism coexists with profound dissatisfaction with the country's trajectory. The poll provides valuable insights into the hopes, fears, and priorities of Nigerians, offering a mandate for policy priorities and national development. These are some of the key findings from the Independence Day Poll  conducted in the week commencing September 22 nd , 2025 .   Background Nigeria's Independence Day, celebrated annually on October 1st, commemorates the nation's sovereignty from British colonial rule in 1960. The journey to independence was driven by decades of nationalist movements led by iconic figures like Nnamdi Azikiwe, Obafemi Awolowo, and Ahmadu Bello. On October 1st, 1960, the formal transfer of power took place in Lagos, marking the beginning of self-governance [3] .   Over the past 65 years, Independence Day has remained a cornerstone of Nigeria’s civic life, observed with presidential addresses, military parades, and cultural festivities. It serves as a moment for national reflection on the progress made since 1960 and the challenges that lie ahead. The holiday is not only celebrated within Nigeria but also by the Nigerian diaspora across the globe, with vibrant events held in cities like New York, London, and Toronto, reinforcing a sense of shared identity and heritage.   However, recent governance indicators, such as Nigeria's ranking of 116th in the 2025 Chandler Good Government Index and its below-average score on the Ibrahim Index of African Governance, provide a sobering context for public sentiment [4] . This year’s poll results reflect this reality, capturing a citizenry that, while proud of its national identity, remains deeply concerned about the state of the nation. Against this background, NOIPolls conducted a poll to gauge Nigerians' perceptions of Independence Day celebrations, providing valuable insights for policymakers, civil society, and all Nigerians committed to the nation's progress.   Survey Findings Nationwide, a combined 74 percent of Nigerians consider Independence Day to be “important” or “very important,” with 44 percent rating it as “very important” and 30 percent as “important.” However, there are significant regional differences that reveal varying levels of national attachment across the country. The northern zones show the highest level of importance, with the North Central (53 percent), North East (51 percent), and North West (52 percent) recording the highest percentages for “very important” responses. In contrast, the South East (32 percent) and South South (30 percent) show considerably lower levels of enthusiasm for the national holiday.   Gender analysis reveals minimal differences, with males showing slightly higher appreciation (47 percent very important) compared to females (43 percent very important). Age-related patterns indicate that middle-aged respondents (36-60 years) demonstrate the highest appreciation at 45 percent very important, while younger adults (18-35) show 46 percent and older citizens (61+) show 41 percent very important ratings. How important is Independence Day to Nigerians  A clear majority of Nigerians (60 percent) believe the country is moving in the wrong direction compared to when it gained independence in 1960. This pessimistic view is most pronounced in the South East, where a staggering 74 percent of respondents feel the country is on the wrong path, followed by the South South at 64 percent. Men (65 percent) are more likely than women (56 percent) to hold this negative view. Conversely, only 24 percent of Nigerians believe the country is moving in the right direction, with the South West showing the highest optimism at 30 percent. The age analysis reveals that older citizens (61+) are the most pessimistic, with 69 percent believing the country is moving in the wrong direction, while younger adults (18-35) show 58 percent pessimism. This generational difference suggests that those who have witnessed more of Nigeria’s post-independence journey hold more negative assessments of the country’s progress. Is the country moving in the right or wrong direction, compared to when it gained Independence in 1960?   Among the 24 percent who believe Nigeria is moving in the right direction, “Development and progress” emerges as the primary reason, cited by 42 percent of this group. Other positive indicators include “Independence and democratic governance” (15 percent) and “Good governance” (13 percent). These responses suggest that those who see progress value Nigeria’s democratic institutions and developmental achievements.   For the 60 percent who believe the country is on the wrong track, “Poor standard of living” dominates at 32 percent, followed by “Lack of progress” (18 percent) and “Poor governance/Bad leadership” (16 percent). Economic concerns feature prominently, with “Economic instability” cited by 12 percent and “Insecurity and violence” by 9 percent. These findings highlight the bread-and-butter issues that drive public dissatisfaction with the country’s trajectory. In which direction is Nigeria moving, and why?  When asked about the most significant challenge facing Nigeria today, “Security concerns” topped the list at 24 percent, reflecting the ongoing struggles with terrorism, banditry, and various forms of violence across the country. “Economic instability” follows at 17 percent, highlighting concerns about inflation, unemployment, and economic uncertainty. “Bad governance” ranks third at 15 percent, while “Corruption” accounts for 12 percent of responses.   Other significant challenges include “High cost of living” (9 percent) and “Job Creation” (8 percent), both reflecting economic hardships faced by ordinary Nigerians. The prominence of security and economic issues in this ranking aligns with the reasons cited for the country moving in the wrong direction, creating a consistent narrative of public concern. What is the most significant challenge facing Nigeria today? Despite the widespread dissatisfaction with the country’s direction, a strong sense of national pride persists among Nigerians. A combined 81 percent of respondents are either “proud” (36 percent) or “very proud” (45 percent) to be Nigerian, demonstrating the resilience of national identity even amid challenging circumstances. Pride is highest in the North West, where 54 percent express being “very proud,” followed by the North East (49 percent) and North Central (47 percent).   The South East shows the lowest pride levels, with only 30 percent expressing being “very proud,” which correlates with this region’s higher pessimism about the country’s direction. Gender differences are minimal, with males at 47 percent very proud and females at 44 percent very proud. The persistence of national pride despite widespread dissatisfaction suggests a deep emotional connection to Nigeria that transcends current political and economic challenges. How proud are you to be a Nigerian?  The poll reveals that the most common response for how Nigerians commemorate Independence Day is that they “don’t usually celebrate or commemorate it” (39 percent), followed closely by those who “spend time with family and friends” (37 percent). This pattern suggests that Independence Day has become more of a private, family-oriented occasion rather than a public celebration for many Nigerians.   Regional variations are significant, with the South East having the highest rate of non-celebration at 59 percent, while northern regions show more engagement with Independence Day activities. Formal celebrations are less common, with only 7 percent attending public events and 6 percent engaging in prayer or thanksgiving. The low participation in public events may reflect both the privatization of patriotic expression and limited access to or interest in official celebrations. How do you celebrate Independence Day? Despite varying levels of celebration, a strong majority of Nigerians (67 percent) believe that Independence Day celebrations promote unity among citizens despite their diverse backgrounds. This belief is strongest in the northern zones, particularly the North East (80 percent), North Central (72 percent), and North West (78 percent). The South East is the most sceptical, with only 45 percent agreeing that Independence Day promotes unity.   Gender differences are minimal, with both males (66 percent) and females (68 percent) showing similar levels of agreement. Age analysis reveals that younger adults (18-35) are most optimistic about Independence Day’s unifying role at 69 percent, while older citizens (61+) show 62 percent agreement. This finding suggests that despite regional variations in celebration patterns, most Nigerians still see value in Independence Day as a unifying national symbol. Does Independence Day celebrations promote unity among Nigerians despite their diverse backgrounds? When asked what they expect from the government to mark Independence Day, Nigerians prioritized substantive actions over symbolic gestures. “Improve security” topped the list at 18 percent, directly reflecting the security concerns identified as the nation’s most significant challenge. “Social welfare programs” ranked second at 15 percent, followed by “Job creation initiatives” (12 percent) and “Good governance” (11 percent).   Other expectations include “Stabilized economy” (9 percent) and “Improved infrastructure” (7 percent), all pointing to concrete improvements in living conditions rather than ceremonial activities. Notably, 12 percent of respondents preferred not to say what they expected, possibly reflecting skepticism about government promises or uncertainty about realistic expectations. What do you expect from the government to mark Independence Day/   Conclusion In conclusion, the 2025 Independence Day poll reveals a nation at a crossroads, where deep patriotic sentiment coexists with profound dissatisfaction about the country's trajectory. A striking 81 percent of Nigerians express pride in their national identity, yet 60 percent believe the country is moving in the wrong direction since independence. This contradiction highlights the complex relationship between emotional attachment to Nigeria and rational assessment of its governance and development outcomes.   The findings highlight significant regional disparities, with the South East's pronounced pessimism emphasizing persistent regional grievances that require urgent attention. In contrast, northern regions show more positive attitudes toward national symbols and celebrations, although they share concerns about security and governance.   The poll identifies security concerns, economic instability, and bad governance as top challenges, providing a clear roadmap for policy priorities. Citizens' expectations for Independence Day, improved security, social welfare programs, and job creation, represent a mandate for substantive action.   As Nigeria approaches its 65th Independence Day, these findings offer both warning and opportunity. While national pride persists despite widespread dissatisfaction, translating this pride into renewed confidence in Nigeria's future requires addressing fundamental issues driving public pessimism. Finally, the path forward demands leadership that can bridge the gap between patriotic sentiment and practical progress, ensuring Independence Day becomes a celebration of ongoing national renewal.   Survey Methods The opinion poll was conducted in the week commencing September 22 nd , 2025. It involved telephone interviews of a proportionate nationwide sample of 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geo-political regions and 36 states and the FCT of the country. Interviews were conducted in 5 languages – Igbo, Hausa, Yoruba, Pidgin English, and English. Although we can say with 95% confidence that the results obtained were statistically precise – within a margin of error of plus or minus 4.65%; we recognize that the exclusive use of telephone polling has its limitation of excluding non-phone-owning Nigerians. Nonetheless, with the country’s tele density put over 100 per cent by the Nigerian Communications Commission (NCC), we consider our telephone polling approach appropriate. Also, given the rigorous scientific process of randomization and stratification applied, we can confidently stand by the validity of our methodology and approach. NOIPolls Limited, No. 1 for country-specific polling services in West Africa. We conduct periodic opinion polls and studies on various socio-economic and political issues in Nigeria. More information is available at www.noi-polls.com .   Disclaimer This press release has been produced by NOIPolls Limited to provide information on all issues which form the subject matter of the document. Kindly note that while we are willing to share results from our polls with the public, we only request that NOIPolls be acknowledged as authors whenever and wherever our poll results are used, cited, or published. NOIPolls hereby certifies that all the views expressed in this document accurately reflect the views of respondents surveyed for the poll, and background information is based on information from various sources that it believes are reliable; however, no representation is made that it is accurate or complete. Whilst reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors or facts, or any views expressed herein by NOIPolls for actions taken because of information provided in this report. Any ratings, forecasts, estimates, opinions, or views herein constitute a judgment as of the date of this document. If the date of this document is not current, the views and content may not reflect NOIPolls' current findings and/or thinking.   Press Contact Email:       editor@noi-polls.com                   cakubue@noi-polls.com                   nohuche@noi-polls.com   Number: +234 (0) 813 547 4512                  +234 (0) 813 749 6113 [1]  Mo Ibrahim Foundation. (2024). Ibrahim Index of African Governance . https://iiag.online/locations/ng.html [2]  Afrobarometer. (2025). Nigeria Round 10 Survey . https://www.afrobarometer.org/countries/nigeria/ [3]  Wikipedia. (2025). Independence Day (Nigeria) . https://en.wikipedia.org/wiki/Independence_Day_(Nigeria) [4]  Nairametrics. (2025). Nigeria ranks 116th in 2025 Good Governance Index . https://nairametrics.com/2025/08/27/nigeria-ranks-116th-in-2025-good-governance-index-misses-africas-top-five/

Infographic: Experience on Medical Errors Abuja, Nigeria. September 17th 2025  – In commemoration of World Patient Safety Day, NOIPolls conducted a nationwide poll which highlights the paramount importance of patient safety in healthcare, with an overwhelming 97 percent of respondents identifying it as a critical priority. This widespread consensus establishes a strong public mandate for robust patient safety initiatives. However, this also reveals a concerning disconnect between public expectations and the reality of healthcare experiences, highlighting significant gaps in patient safety, communication effectiveness, and public trust that warrant immediate attention.   This reveals a troubling prevalence of perceptions of medical errors, with 43 percent of respondents nationwide reporting personal or witnessed experiences with medical errors or near-miss incidents. This finding aligns with research from Nigerian healthcare settings, where medical errors represent a significant challenge. A study from the University of Calabar Teaching Hospital indicated that 64.5% of respondents reported annoyance and disappointment with medical errors, with almost half (46.8%) reporting that errors had been made in their care in the past [1] . Another report indicates that 27.9% of patient fatalities in Nigerian hospitals are due to medical errors, with 43.8% of these errors being preventable [2] . A national survey of 2,386 early-career doctors in Nigeria reported a 16.5% prevalence of medical errors [3] , while another study found that 75% of prescriptions in a Nigerian tertiary hospital contained some form of error [4] . Globally, the World Health Organisation (WHO) reports that one in every ten patients is harmed in healthcare settings, leading to over three million deaths annually from unsafe care [5] . These statistics underscore the urgent need for systemic improvements to reduce the incidence of preventable harm in Nigerian healthcare systems.   Furthermore, effective communication between healthcare providers and patients is a cornerstone of safe, high-quality care, yet the poll indicates that this is a significant area of weakness. Only half of the respondents (50 percent) rated communication with their healthcare providers as “good” (28 percent) or “very good,” (22 percent) with 24 percent expressing dissatisfaction. This communication deficit has profound implications for patient outcomes. Research consistently demonstrates that effective communication, both verbal and non-verbal, is strongly associated with improved patient satisfaction, better adherence to treatment, and enhanced mental and physical health outcomes [6] . For instance, a 2023 systematic review found that communication characterised by receptivity and trust was linked to significant improvements in patients' health at four weeks [7] . Conversely, poor communication is a major contributor to medical errors and adverse events [8] .   Additionally, the poll presents a mixed but generally positive view of public trust in healthcare organizations, with 73 percent of respondents believing that these organizations prioritize patient safety. However, this trust is not uniform and varies significantly across regions. Moreover, broader trends indicate a potential erosion of public trust in healthcare. For example, a 2024 JAMA Network Open study revealed a substantial decline in trust in physicians and hospitals during the COVID-19 pandemic, from 71.5% in April 2020 to 40.1% in January 2024 [9] . Building and maintaining public trust is a complex endeavour, influenced by factors such as the design of the healthcare system, public scandals, and the handling of personal data [10] . To foster trust, healthcare organizations must prioritize competence, caring, and transparent communication [11] .   The poll identifies medication safety, staffing levels, and timely care as the most critical areas for improvement. These priorities are consistent with the broader research on patient safety. Addressing these key areas requires a multi-faceted approach that includes implementing evidence-based safety protocols, fostering a culture of safety, and promoting open communication and transparency. By focusing on these critical areas, healthcare organizations can begin to bridge the gap between public expectations and the reality of patient care, ultimately creating a safer and more trustworthy healthcare system for all. These are some of the key findings from the Patient Safety Poll  conducted in the week commencing September 15 th , 2025 .   Background Patient safety is a fundamental principle of healthcare, yet preventable harm to patients remains a significant global challenge. In recognition of this, the World Health Organization (WHO) established World Patient Safety Day, observed annually on September 17th [12] . This day serves as a global platform to raise awareness, promote engagement, and foster solidarity among patients, healthcare providers, and policymakers to improve patient safety and reduce patient harm. The establishment of this day, through the World Health Assembly (WHA) resolution WHA 72.6 [13] , highlights the international commitment to prioritising patient safety as an integral component of universal health coverage [14] . Each year, a specific theme is chosen to highlight a priority area, such as this year's focus on "Safe care for every newborn and every child" [15] , which calls for concerted action to ensure that every child has the right to safe and quality care from the moment of birth.   In Nigeria, the patient safety landscape is marked by significant challenges that mirror and often exceed those seen in other developing nations. The healthcare system grapples with issues such as underfunding, with only about 3% of the nation's GDP invested in the health sector, a figure considerably below the average of OECD countries [16] . This financial constraint contributes to a cascade of problems, including inadequate infrastructure, a shortage of essential medical supplies, and a lack of modern diagnostic equipment. Consequently, medical errors are a major concern, with studies indicating a high prevalence of medication prescription errors [17]  and misdiagnoses [18] . The absence of robust error reporting systems in many healthcare facilities further exacerbates the problem, as it hinders learning from mistakes and implementing corrective measures [19] . These systemic issues contribute to a healthcare environment where patient safety is often compromised, leading to preventable harm and a decline in public trust in the healthcare system. Infographic: Health Care Organizations Prioritizing Patient Safety The provided survey questions delve into the core components of patient safety, reflecting the pressing concerns within the Nigerian healthcare context. The inquiry into the perceived importance of patient safety aims to gauge public awareness and expectations, which are crucial for driving accountability and demanding higher standards of care. The question on error reporting directly addresses a critical weakness in the system, where a culture of blame and fear of litigation often suppresses the reporting of medical errors and near-misses. Effective communication between healthcare providers and patients, another area of investigation in the survey, is a cornerstone of safe care, as it can prevent misunderstandings, improve adherence to treatment, and empower patients to participate in their own care. Furthermore, the survey's focus on whether healthcare organizations prioritize patient safety in their policies and practices seeks to understand the extent to which a 'safety culture' is embedded within these institutions, a factor that is widely recognized as a key determinant of patient safety outcomes.   Finally, the survey's emphasis on newborn and child safety, as well as trust in public health facilities, highlights a particularly vulnerable patient population and a critical aspect of healthcare delivery. The safety of health facilities for newborns and children is a matter of urgent concern, as they are more susceptible to infections and other forms of harm. The question of trust is equally vital, as a lack of confidence in public health facilities can lead to delayed or avoided care, with potentially devastating consequences. The final survey question, which asks for the most critical area for improvement, provides an opportunity for respondents to voice their priorities, whether it be medication safety, infection control, or better staffing. The responses to these questions will provide invaluable insights into the specific areas where interventions are most needed to build a safer and more trustworthy healthcare system for all Nigerians, especially its youngest and most vulnerable citizens. Against this backdrop, NOIPolls conducted a poll to gauge perception of Nigerians regarding Patient’s Safety  and hereby presents its findings.   Survey Findings The first question sought the opinions of adult Nigerians on the importance of patient safety in healthcare settings. The poll result reveals a strong consensus on the importance of patient safety, with a nationwide average of 77 percent of respondents rating it as “ very important ” and 20 percent as “ important ”. Only a slight (1 percent) of respondents rated it as “ not important ”. This sentiment is consistent across gender, geo-political zones, and age groups with 77 percent of males and 78 percent of female respondents rating patient safety as “ very important ”. The North East (80 percent) and North West (79 percent) zones account for the region with the highest proportion of respondents who believe patient safety is “ very important ". Respondents within the age group 61+ accounted the highest regarding patient safety as very important at 83 percent. Importance of Patient Safety in Healthcare Settings A significant portion of the population, 43 percent nationwide, reported to have experienced or witnessed a medical error or near-miss incident. This finding highlights a critical area of concern for the healthcare sector. Citizens experience of medical errors varies across demography. For instance, more males (46 percent) than females (39 percent) reported such experiences. The South South region has the highest reported experience at (53 percent), while the South West has the lowest at (35 percent). Among age groups, the 36-60 demographic reported the highest incidence at 46 percent. Experience on Medical Errors in Healthcare Setting Communication between healthcare providers and patients is a crucial aspect of patient safety. The poll results indicate a significant need for improvement in this area. Nationwide, (22 percent) of respondents rated the effectiveness of communication between healthcare providers and patients as “ Very good ” and “ Good ” (28 percent). However, 25 percent rated it as “ Average ”, and 12 percent rated “ poor ” or “ very poor ” respectively. The perception of communication effectiveness varies across regions with the North East having the highest percentage of respondents rating communication as “ good ” or “ very good ” (60 percent), while the South South has the lowest (34 percent). Communication between Healthcare Providers and Patients Subsequently, a majority of the public (73 percent) believe that healthcare organizations prioritize patient safety in their policies and practices. This indicates a degree of public trust in the healthcare system’s commitment to safety. However, 21 percent of respondents disagree while (6 percent) are unsure. The belief organizations prioritize patient safety is slightly higher among male respondents (74 percent) than females (72 percent). Across geo political zones, the North East (84 percent) and North West (83 percent) show the highest confidence, while the South South (64 percent) and the South East (63 percent) have the lowest. Prioritizing Patient Safety in Policy and Practice When asked to rate the safety of health facilities in their area for newborns and children, nationwide respondents 30 percent rated them as “ very safe ” and 38 percent as “ safe ” indicating a 68 percent positive rating. While 13 percent rated the safety of health facilities for newborns and children as “ neutral ”, 10 percent rated it as “ not safe ”, and 5 percent as “ not safe at all ”. Indicating that while a majority feel safe, a minority have concerns. The perception of safety varies across regions. For instance, the North West has the highest percentage of respondents who feel “very safe” (45 percent), while the South South has the lowest (14 percent). Safety of Community Health Facilities for Newborns and Children Furthermore, a high level of trust is placed in public health facilities for the care of newborns and children, with 78 percent of respondents answering “yes” affirming they trust public health facilities to provide safe care for newborns and children. A positive indicator of public confidence in pediatric and neonatal care provided by public health facilities. The trust level is slightly higher among females (80 percent) compared to male respondents (76 percent). Regionally, the North East and North West have the highest level of trust at (86 percent) respectively, while the South East has the lowest at (64 percent). Trust in Public Health Facilities for Newborn and Child Care Additionally, the poll identified critical areas for improvement in patient safety. The most frequently cited area is medication safety (19 percent), followed by better staffing (18 percent). Other areas citizens consider critical in improving patient safety including newborns and children are; timely care (9 percent), enhanced monitoring (8 percent), and supply of better equipment for diagnosis (7 percent). These findings provide clear guidance for healthcare providers and policymakers on where to focus their improvement efforts. Critical areas of Improvement for Patient Safety   Conclusion In conclusion, the comprehensive analysis of public perception on patient safety reveals a complex landscape of high expectations, concerning experiences, and clear priorities for improvement. The poll findings demonstrate that while there is universal recognition of patient safety’s importance, with 97 percent of respondents rating it as important or very important, the healthcare system faces significant challenges in meeting these expectations. The disconnect between the public’s high regard for patient safety and their actual experiences is particularly evident in the substantial 43 percent of respondents who have encountered medical errors or near-miss incidents. This gap suggests that despite widespread awareness and stated organizational commitments to patient safety, implementation and execution remain inconsistent across the healthcare settings.   The regional variations observed throughout the poll findings point to systemic disparities in healthcare quality and safety standards across different geo-political zones. The North East and North West regions consistently demonstrate higher levels of satisfaction and trust, while the South East and South South regions show more concerning patterns, including higher rates of medical errors and lower confidence in healthcare organizations. These disparities suggest that patient safety initiatives may need to be tailored to address specific regional challenges and resource constraints. The variation in communication effectiveness ratings, ranging from 60 percent positive ratings in the North East to only 34 percent in the South South, indicating standardized communication protocols and training programs could significantly improve patient experiences nationwide.   The identification of medication safety (19 percent) and better staffing (18 percent) as the top priorities for improvement provides actionable intelligence for healthcare policymakers and administrators. These findings align with global patient safety research, which consistently identifies medication errors and staffing shortages as primary contributors to adverse events. The emphasis on timely care (9 percent) and enhanced monitoring (8 percent) further reinforces the need for systematic improvements in healthcare delivery processes. The relatively high trust in public health facilities for newborn and child care (78 percent) suggests that specialized pediatrics and neonatal services may serve as models for broader healthcare improvement initiatives. The poll results emphasize the critical need for a multi-faceted approach to patient safety improvement that addresses both systemic issues and regional disparities. Healthcare organizations must prioritize medication safety protocols, address staffing challenges, and implement comprehensive communication training programs to bridge the gap between public expectations and actual experiences. The strong foundation of public awareness and concern for patient safety provides an opportunity for meaningful engagement and collaboration between healthcare providers and communities. Moving forward, regular monitoring of public perception, coupled with targeted interventions in the identified priority areas, will be essential for building a healthcare system that truly meets the safety expectations of the population it serves. Finally, the findings of this poll should serve as a baseline for measuring progress and ensuring that patient safety improvements are both meaningful and sustainable.   Survey Methods The opinion poll was conducted in the week commencing September 15 th , 2025. It involved telephone interviews of a proportionate nationwide sample of 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geo-political regions and 36 states and the FCT of the country. Interviews were conducted in 5 languages – Igbo, Hausa, Yoruba, Pidgin English, and English. Although we can say with 95% confidence that the results obtained were statistically precise – within a margin of error of plus or minus 4.65%; we recognize that the exclusive use of telephone polling has its limitation of excluding non-phone-owning Nigerians. Nonetheless, with the country’s tele density put over 100 per cent by the Nigerian Communications Commission (NCC), we consider our telephone polling approach appropriate. Also, given the rigorous scientific process of randomization and stratification applied, we can confidently stand by the validity of our methodology and approach. NOIPolls Limited, No. 1 for country-specific polling services in West Africa. We conduct periodic opinion polls and studies on various socio-economic and political issues in Nigeria. More information is available at www.noi-polls.com .   Disclaimer This press release has been produced by NOIPolls Limited to provide information on all issues which form the subject matter of the document. Kindly note that while we are willing to share results from our polls with the public, we only request that NOIPolls be acknowledged as authors whenever and wherever our poll results are used, cited, or published. NOIPolls hereby certifies that all the views expressed in this document accurately reflect the views of respondents surveyed for the poll, and background information is based on information from various sources that it believes are reliable; however, no representation is made that it is accurate or complete. Whilst reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors or facts, or any views expressed herein by NOIPolls for actions taken because of information provided in this report. Any ratings, forecasts, estimates, opinions, or views herein constitute a judgment as of the date of this document. If the date of this document is not current, the views and content may not reflect NOIPolls' current findings and/or thinking.   Press Contact Email:       editor@noi-polls.com                   cakubue@noi-polls.com                   nohuche@noi-polls.com   Number: +234 (0) 813 547 4512                  +234 (0) 813 749 6113 [1]   https://pmc.ncbi.nlm.nih.gov/articles/PMC3824428/ [2]   https://greengoldattorneys.com/2024/11/04/patient-fatality-in-nigeria-legal-and-ethical-considerations/ [3]   https://ibommedicaljournal.org/index.php/imjhome/article/view/227/453 [4]   https://pmc.ncbi.nlm.nih.gov/articles/PMC5443671/ [5]   https://www.who.int/news-room/fact-sheets/detail/patient-safety [6]   https://pmc.ncbi.nlm.nih.gov/articles/PMC10001171/ [7] https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-023-09869-8 [8]   https://www.ncbi.nlm.nih.gov/books/NBK499956/ [9]   https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2821693 [10]   https://pmc.ncbi.nlm.nih.gov/articles/PMC9297454/ [11]   https://www.sciencedirect.com/science/article/abs/pii/S1553725021002361 [12] https://www.who.int/campaigns/world-patientsafety-day [13] https://www.who.int/teams/integrated-health-services/patient-safety/policy/resolutions [14] https://apps.who.int/gb/ebwha/pdf_files/WHA72/A72_R6-en.pdf [15] https://www.who.int/news-room/events/detail/2025/09/17/default-calendar/worldpatient-safety-day--17-september-2025--patient-safety-from-the-start [16] https://www.statista.com/topics/6575/health-in-nigeria/ [17] https://journals.lww.com/armh/fulltext/2017/05010/medical_errors_in_nigeria__a_cross_sectional_study.9.aspx [18] https://pmc.ncbi.nlm.nih.gov/articles/PMC3824428/ [19] https://pubmed.ncbi.nlm.nih.gov/33346942/

Only 46% of Nigerians in August approved of the government and its handling of the nation's affairs, the latest Governance Approval Rating poll by NOIPolls shows. It is a two-point jump from July, when it got an approval rating of 44%

The stress of school, the pressure at home, the weight of being the "hope of the family"—they all melted away in that syrupy haze. The first time Rufus a.k.a Chimney tried codeine; he was 17. It was a dare. A few friends, a little bottle, and the guarantee that "you’ll feel like a king."  – and for a while, he actually did. What Rufus did not realize was that in chasing relief, he was opening the door to something far darker. At first, it was only on the weekends. Then, he included some school nights. Then, some mornings. He started skipping classes. He lost weight. His jokes stopped being funny. The sparkle in his eyes dimmed. His parents, friends, colleagues, thought it was just stress, while Baby Oku  assumed bobo was giving aura  for aura  with his buddies. By the time they discovered the truth, Chimney was hooked—not just on codeine, but on the numbness other substances gave him. The feeling of not needing to feel anything was such a thrilling escape. And this is not just Rufus’s story. It is the story of millions of young Nigerians within the age group of 15 -19, trapped in the silent epidemic of drug abuse . A society under strain, the impact of drugs and substance abuse does not end with only the individual, but it spreads like fire, beyond one, wherever it is able to find ignition. Families  break under the weight of confusion & helplessness, there is often a sporadic rise in violence and insecurity within communities,  and   loss of  young talented minds before they are able to blossom.   A society were talking about emotions is still considered weakness, drugs and other illicit substances become an easy outlet. The United Nations Office on Drugs and Crime (UNODC) 2018 Nigeria Drug Use Survey showed 14.4% of Nigerians aged 15–64 (approximately 14.3 million people ) have used drugs at least once in their lifetime with Cannabis  being the most abused drug in Nigeria, with over 10.6 million users . In line with these findings, a snap poll conducted by NOIPolls highlights a prevalence of drugs and substance abuse in Nigeria. Similarly, socio economic factors cited as contributing factors to drugs and substance abuse in Nigeria include Unemployment as a leading cause (32 percent),  Peer pressure (26 percent),  Parental neglect (20 percent),  Frustration (15 percent),  Poverty (15 percent)   amongst others. Cannabis  (with over 10.6 million users ), Prescription drugs , Codeine , Tramadol , and Alcohol all top the list of the most abused drugs in Nigeria. When millions of people are struggling with drugs, it is not just a national emergency but a threat to the country’s development. While often treated as a personal or moral failing, the widespread misuse of drugs has far-reaching consequences on a country's economy, workforce, health system, education sector, public safety , and governance  ranging from: Destruction of Human Capital, to Economic Burden, Public Health Crisis & Weakening of National Institutions. Every young person lost to addiction is a brick removed from the foundation of progress. What can be done? Strengthen prevention and education , create more rehab and mental health centers , Support job creation and youth empowerment , Ensure strict but fair enforcement of drug laws and Partner with Civil Society, Religious Institutions, and Traditional leaders.  To build stronger nations, we must build stronger people—free from addiction, empowered with purpose, and equipped to lead. A Ray of Hope! Rufus’s story could have ended in tragedy. But it didn’t. With the help of the community, rehabilitation programs, his journey back began. Drug abuse is stealing our youth, our future, and our peace. But we are not powerless. It starts with awareness. It continues with action. It ends with collective healing. Because the real high – Is building a Nigeria where no one has to numb their pain to feel alive .