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TERMS of REFERENCE (TOR) FOR COMMUNICATIONS ANALYST - MULTIMEDIA & CREATIVE PRODUCTION Role title Videographer/Editor Report to NOIPolls Head of Corporate Communications Job location Abuja Type of contract Full-Time / 1. Scope NOIPolls is seeking a technically proficient Videographer/Editor to join the Corporate Communications Unit. This role is strictly focused on the technical execution of high-quality video and audio content. The successful candidate will participate in filming and post-production and be responsible for capturing the voice of the people through cinematic videography and high-speed editing. You will translate complex data into compelling video stories, ranging from fast-paced social media reels to long-form documentaries, ensuring all outputs meet professional broadcast and digital standards. 2. Key Responsibilities Cinematic Videography: Participate in all field and studio filming, manage professional lighting, camera composition, and multi-angle setups. Execute Post-Production & Editing for short-form content and detailed editing. Ensure high-fidelity audio recording during field activities, perform basic audio cleaning and levelling in post-production to ensure clarity. Integrate basic Motion Titles to enhance video narratives and ensure data points are clearly highlighted within videos. Technical Gear Management and manage the digital archive of raw and processed footage. Ensure broadcast compliance of all video and audio assets for various platforms. 3. Qualifications & Experience Education: Technical Certificate or bachelor’s degree in Cinematography, Film Production, Digital Media, Mass Communication, or a related field. Experience: A minimum of 3–5 years of professional experience specifically in videography and video editing within a media house, agency, or corporate production unit. Portfolio: A mandatory video showreel demonstrating excellence in camera movement, lighting, narrative editing, and social media pacing. Efficiency: Proven ability to deliver polished video content within the tight window. 4. Technical Requirements & Tool Mastery The successful candidate must possess: Editing Mastery: Expert proficiency in Adobe Premiere Pro. Video Effects: Competency in After Effects specifically for motion titles, tracking, and video transitions. Camera Operations: Proven experience handling professional DSLR/Mirrorless systems (e.g., Sony A-series, Canon R-series), gimbals, and stabilisers. Audio & Lighting: Mastery of 3-point lighting setups and field audio synchronisation. AI-Assisted Workflow: Familiarity with AI tools for rapid video transcription, automated subtitling, and high-efficiency rendering to speed up delivery. How to Apply Interested candidates should submit their CV along with a link to their Video Portfolio/Showreel to recruitment@noi-polls.com. Applications that do not include a video-specific portfolio will not be considered. Application closes 28 April, 2026.

JOB POSTING Role title Graphic Designer Report to NOIPolls Head of Corporate Communication Job location Abuja Type of contract Full-Time 1. Scope NOIPolls is seeking a Multimedia & Creative Producer with expertise in visual and auditory storytelling. This is a high-energy role for a creative who can switch between high-end animation, cinematic videography, professional audio jingles, and outstanding graphic design with speed and precision. 2. Key Responsibilities · Creation High-End Animation & Motion Graphics. · Editing short-form video content, including reels and other social media materials. · Script, record, and produce professional radio jingles, TV commercial audio, and podcast-style clips. · Provide artistic photography, videography, and camera support for events, interviews, and field activities. · Design engaging graphics, infographics, and visual assets for reports, social media, and digital platforms. · Contribute to improving the overall visual presentation of NOIPolls publications and communication materials. · Support the development of audio elements such as short jingles, voice-over edits, and podcast-style clips where required. · Overhaul the visual style of NOIPolls' infographics, graphics, data stories and reports to ensure they are contemporary, engaging, and shareable. 3. Qualifications & Experience Bachelor’s degree in Communications, Creative Arts, Information Technology, or a related field. · At least 3–5 years in a fast-paced creative agency or a high-output corporate communications unit. · A mandatory portfolio showcasing strong animation samples, commercial jingles, and award-worthy graphic design. · Ability to multitask and deliver quality content within a tight timeline. 4. Technical Requirements & Tool Mastery The successful candidate must possess: · Expert mastery of Adobe Premiere Pro and After Effects. · Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign. · Mastery of Adobe Audition or Pro Tools for high-quality advert and jingle production. · Proven experience handling professional DSLR/Mirrorless cameras, studio lighting, and field audio recording (Lavalier/Shotgun mics). · AI-Assisted Workflow: Familiarity with AI tools for rapid transcription, subtitle generation, and creative asset brainstorming to ensure high-efficiency delivery. At least 3 years of experience in a similar role. · Proficiency in video editing tools such as Adobe Premiere Pro and basic motion graphics using After Effects. · Strong graphic design skills using Adobe Creative Suite (Photoshop, Illustrator, InDesign). · Working knowledge of audio editing tools (e.g., Adobe Audition or similar software). · Ability to handle photography and basic lighting setups. · A portfolio demonstrating creative flair and "outside-the-box" visual storytelling. · Ability to produce creative digital content within tight timelines. How to Apply Interested candidates should submit their CV along with a link to their Video Portfolio/Showreel to recruitment@noi-polls.com. Applications that do not include a video-specific portfolio will not be considered. Application closes 28 April 2026.

Infographics Abuja, Nigeria. March 26th, 2026  – A new public opinion poll conducted by NOIPolls has revealed that Nigerians are divided over the Federal Government’s new tax policy, with high awareness gap regarding the specifics of the policy. While 63 percent of Nigerians acknowledge the introduction of the new tax policy, their understanding of its intricacies remains shallow, with 38 percent admitting they have not heard much about the details. Furthermore, the poll revealed significant public apprehension toward the policy, with 54 percent of Nigerians strongly opposing and 47 percent expecting a very negative impact on their personal finances. The survey also revealed a notable trust deficit, with 44 percent of respondents lacking confidence that the revenue generated will be used for national development. To encourage voluntary compliance, respondents stated that improving public infrastructure and public services (31 percent) and job creation (22 percent), are key priorities. These findings suggest that the government must urgently prioritize transparent communication, equitable implementation, and tangible development outcomes to garner public support for the new tax regime. These are some of the key findings from the Proposed New Tax Policy Poll  conducted in the week commencing March 2 nd , 2026 . Background In response to the Federal Government’s recent introduction of a new national tax framework, NOIPolls conducted a nationwide survey to gauge public awareness, understanding, and perception of the new tax policy. The initiative aimed to capture the sentiments of Nigerians across key demographic segments, including gender, geo-political zones, and age groups. The introduction of new tax measures often elicits strong public reactions, particularly in an economic climate characterized by financial uncertainty. Understanding citizens' perspectives is crucial for policymakers to ensure that the tax system is not only effective in generating revenue but also perceived as fair and equitable. This report presents a detailed analysis of the poll findings, categorized into three key themes: Awareness and Understanding, Perception and Economic Impact, and Trust, Fairness, and Compliance. The findings provide valuable insights into the challenges and opportunities facing the government in its efforts to reform the tax system and improve compliance. Survey Findings The survey indicates a relatively high level of general awareness regarding the new tax policy. Nationwide, 63 percent of respondents confirmed they are aware of the new tax policy, while 37 percent remain unaware. A demographic breakdown shows that awareness is higher among males (68 percent) compared to females (59 percent). Regionally, the North-West zone recorded the highest level of awareness at 72 percent, while the South-South reported the lowest at 56 percent. Across age groups, awareness is highest among individuals aged 36–60 years (66 percent), suggesting that the working-age population is more aware of fiscal policy developments. Citizens' Awareness on the New Tax Poll   Although general awareness is high, the depth of comprehension concerning the policy's specifics is notably lacking. When asked about their understanding, 38 percent of the respondents said they "have not heard much about it." The most recognized part, "Salary and Income tax deductions", was cited by 17 percent, followed by "Bank transaction deductions" at 12 percent. Other mentions include "Burden on the poor" and "High-income earners taxed more" (both 8 percent). Only a marginal percentage of respondents associated the policy with positive outcomes such as "National development" (5 percent) and "Revenue generation" (3 percent). Citizens' knowledge about the new tax policy Social media, particularly Facebook, was the dominant source of information for 44 percent of Nigerians about the new tax law. Traditional media (TV and Radio) informs 27 percent, and 17 percent learned about the tax reform through friends, family, or colleagues. Interestingly, older demographics (61+ years) rely heavily on TV/Radio (58 percent), while the younger population (18-35 years) predominantly utilizes social media (51 percent). Sources of Information on the Tax Policy Public sentiment towards the introduction of the new tax policy is largely negative. On a scale of 1 to 5, where 1 represents strong opposition, 54 percent of Nigerians nationwide stated they are "Strongly opposed" to the policy. An additional 8 percent are "Somewhat Opposed." Conversely, only 12 percent express strong support, and 10 percent offer somewhat support. Opposition is particularly pronounced in the South-East (63 percent) and North-West (60 percent) zones. Citizens' support for the Tax Policy The apprehension extends to the expected impact on individual economic well-being. Nearly half of the respondents (47 percent) believe the new tax policy will have a "Very Negative" effect on their personal finances, with another 19 percent anticipating a "Somewhat Negative" impact. Only 10 percent foresee a "Very Positive" outcome. The fear of negative financial consequences is highest in the South-East zone, where 58 percent expect a very negative impact. Effect of Tax Policy on personal finances   Views on the policy's broader economic implications are slightly more complex but remain predominantly pessimistic. While 30 percent of respondents expect a "Very Negative" impact on the Nigerian economy and 10 percent foresee a "Somewhat Negative" effect, a notable 25 percent believe the impact will be "Very Positive." This suggests a segment of the population recognizes potential long-term macroeconomic benefits, even if they fear short-term personal financial strain. Impact of the Tax Policy on Nigeria's Economy A significant majority of Nigerians believe that the proposed tax framework is inequitable. According to the poll, 42 percent of respondents consider the policy to be “very unfair” to all Nigerians, while 20 percent view it as "somewhat unfair." Only 11 percent of participants think it is "Very fair." This perception of unfairness is consistent across most demographics, indicating a widespread belief that the tax burden may not be equitably distributed. Citizens' perception of the equity of the Tax Policy The low national historical tax compliance rates [1] highlight the challenges that lie ahead. Prior to the new tax law, 51 percent of respondents claimed they "always" filed and paid their personal income taxes or other forms of tax regularly. However, 30 percent admitted they "never" paid taxes, and 12 percent paid only "sometimes." Compliance was notably higher in the South-West (65 percent) and South-East (58 per cent) zones, and lowest in the North-East (41 percent) and among the 18-35 age group (39 percent). Gender disparities were evident, with a higher proportion of men (57 percent) reporting that they consistently paid personal income taxes prior to the introduction of the new tax laws, compared to women (45 percent). Citizens' Compliance with Tax payments A significant barrier to tax compliance is the lack of trust in the government's management of public funds. A substantial 44 percent of Nigerians are "Not confident at all" that the revenue generated from the new taxes will be used for national development, such as improving infrastructure and social services. In contrast, only 20 percent expressed being "very confident." The trust deficit is particularly pronounced in the South-South (51 percent) and South East (50 percent) zones. Confidence in Tax systems and services When asked how the government can encourage voluntary tax compliance, the most common recommendation was "Improve Infrastructure and public services," which was cited by 31 percent of respondents. This was closely followed by the need to "create employment opportunities" (22 percent) and "improve economic conditions" (10 percent). Additionally, 9 percent of participants emphasized the importance of transparency and accountability in governance as crucial factors in fostering a culture of voluntary tax payment. Measures to encourage Tax Compliance   Conclusion The poll presents a clear mandate for the Federal Government of Nigeria as it navigates the implementation of the new tax policy. While most Nigerians are aware of the impending changes, this awareness is accompanied by a profound lack of detail, leading to widespread opposition and fear of negative financial impacts. The prevailing perception that the policy is unfair, combined with a significant lack of confidence in the government's commitment to utilizing tax revenues for national development, poses a substantial threat to successful implementation and compliance. To bridge this gap, the government must prioritize comprehensive public education campaigns that clarify the specifics of the tax policy and address citizens' concerns. More importantly, building trust is paramount. The findings unequivocally show that Nigerians are willing to contribute to the nation's coffers if they see tangible returns on their investment. By visibly improving infrastructure, enhancing public services, creating jobs, and demonstrating unwavering transparency and accountability, the government can transform public apprehension into cooperative compliance, ultimately achieving its revenue generation and national development goals. Survey Methods The opinion poll was conducted in the week commencing March 2 nd , 2026. It involved computer assisted telephone interviews (CATI) of a proportionate nationwide sample of 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geo-political regions and 36 states and the FCT of the country. Interviews were conducted in 4 Nigerian languages: Igbo, Hausa, Yoruba, Pidgin English, and the English Language. Although we can say with 95% confidence that the results obtained were statistically precise – within a margin of error of plus or minus 4.65%; we recognize that the exclusive use of telephone polling has its limitation of excluding non-phone-owning Nigerians. NOIPolls Limited, No. 1 for country-specific polling services in West Africa. We conduct periodic opinion polls and studies on various socio-economic and political issues in Nigeria. More information is available at www.noi-polls.com . Disclaimer This press release has been issued by NOIPolls Limited to share information related to the topics covered in the document. We encourage the public to use and distribute our poll results, provided that NOIPolls is credited as the source whenever our poll data are referenced, cited, or published. NOIPolls confirms that the opinions expressed in this document accurately reflect the views of the surveyed respondents. The background information provided is sourced from various sources considered reliable; however, we do not guarantee its absolute accuracy or completeness. While thorough due diligence has been exercised in preparing this document, NOIPolls disclaims any responsibility or liability for errors, factual inaccuracies, or opinions contained herein. Any ratings, forecasts, estimates, opinions, or views included are judgments made as of the date of this document. If the date of this document is outdated, the views and content may no longer align with NOIPolls' prevailing findings or insights.   Press Contact Email:       editor@noi-polls.com                   cakubue@noi-polls.com                   nohuche@noi-polls.com   Number: +234 (0) 813 547 4512                  +234 (0) 813 749 6113 [1]   https://www.researchgate.net/publication/389497361_TAX_COMPLIANCE_STRATEGIES_AND_REVENUE_GENERATION_IN_NIGERIA

The approval rating for the President Tinubu-led administration slipped to 49% in February this year, the latest public poll from NOIPolls shows. That's a slip of four points from 53% in January.

Infographics Abuja, Nigeria. June 9, 2025  – An opinion poll conducted by NOIPolls in the week commencing May 12th, 2025,  revealed that 92% of Nigerians acknowledge the prevalence of child abuse in Nigeria. Shockingly, 51 percent of those surveyed are not aware of where to report cases of child abuse. These findings corroborate reports from the National Human Rights Commission (NHRC) and UNICEF, which highlight the escalating nature of violence against children in Nigeria. [1] Similarly, UNICEF’s report revealed that child abuse in all its forms is a daily reality for many Nigerian children, and only a fraction ever receive help. [2]   Furthermore, the poll reveals that a significant proportion of Nigerians understand the concept of child abuse, defining it as sexual exploitation or molestation (30 percent), violation of a child's rights to safety and security (30 percent), physical harm or injury (29 percent), and failure to provide basic needs (24 percent), amongst other views. These definitions underscore the multifaceted nature of child abuse and the need for comprehensive approaches to address it.   More than half (55 percent) of those surveyed reported having observed children undergo one form of abuse or another in their respective localities. The North-Central (59 percent) and North-East (58 percent) regions had the highest proportions of respondents reporting such observations. Additionally, more males (61 percent) than females (48 percent) stated they had witnessed child abuse, indicating potential differences in exposure or awareness between genders.   The forms of abuse mostly observed include physical abuse (44 percent), abandonment (30 percent), sexual abuse (25 percent), and financial abuse (23 percent), amongst others. These findings align with reports from UNICEF and the National Human Rights Commission (NHRC), which highlight the pervasive nature of violence against children in Nigeria. [3] According to UNICEF, six out of every ten children in Nigeria experience some form of violence, with one in four girls and 10% of boys being victims of sexual violence. [4]   When asked about the causes of child abuse, respondents cited poverty (41 percent), parental neglect (26 percent), and economic hardship (7 percent) as the top factors. Additionally, 21 percent of respondents reported knowing an immediate family member who has suffered financial abuse, indicating the widespread nature of this cause.   In response to witnessing child abuse, 42 percent of Nigerians stated they would report the incident to the authorities, 23 percent said they would ensure the safety of the child, and 11 percent would call for help. However, 6 percent of respondents indicated they would mind their own business, emphasising a need for increased awareness and sensitisation on the importance of intervening in cases of child abuse.   To reduce the incidence of child abuse in Nigeria, respondents suggested several measures. These include creating awareness on the effects of child abuse (26 percent), enacting, and enforcing strict legislation against child abuse (17 percent), improving the country’s economy (14 percent), creating more jobs (12 percent), encouraging free education (8 percent), providing child welfare for the less privileged (7 percent), and promoting parental care (4 percent). These suggestions point to the need for a multifaceted approach that addresses both the symptoms and root causes of child abuse. Similarly, findings underscore a need for urgent attention in addressing the pervasive issue of child abuse in Nigeria. Efforts to raise awareness, provide support, and protect children from abuse are crucial to mitigating this problem.   Background According to UNICEF and the Nigerian Child Rights Act of 2003, a child is defined as anyone under the age of 18. [5] Children play a vital role in their families and communities, and their protection is crucial for their development and future contributions to society. [6] However, many children in Nigeria suffer from various forms of abuse, including physical, sexual, emotional, and neglect. [7]   Child abuse is a pervasive issue in Nigeria, often exacerbated by cultural practices, ignorance of child rights laws, and poor enforcement. [8] Under-reporting of child abuse is common due to fear, societal attitudes, and lack of awareness. [9] The consequences of child abuse can be severe, affecting children's physical and emotional well-being and ultimately impacting the nation's development.   Protecting children from abuse is essential for their healthy growth, confidence, and ability to reach their full potential. Although effective laws and policies exist to protect children's rights, stronger efforts are needed to ensure they are properly enforced to tackle the underlying causes of child abuse. [10] Following this, NOIPolls conducted a computer assisted telephone interview (CATI) to gauge the perception of Nigerians regarding child abuse.   Survey Findings Findings from this survey revealed that Nigerians have varying definitions of child abuse, with 30 percent of respondents associating child abuse with sexual exploitation or molestation. In comparison, 30 percent saw it as a violation of a child's rights to safety and security, and 29 percent of respondents defined child abuse as inflicting physical harm or injuries on a child, amongst others. These varying perspectives highlight a need for awareness and education on the multifaceted nature of child abuse. Understanding of Child Abuse   Figure 1:   Furthermore, 92 percent of respondents believe that child abuse is prevalent in the country. Analysis by age group revealed that those aged 61 and above had the most significant proportion (98 percent) of respondents who believe there is a high prevalence of child abuse in Nigeria. Prevalence of Child Abuse in Nigeria   Figure 2:     Fifty-five percent of responders have observed children undergo abusive treatment in their locality. Analysis by region revealed respondents from the North-Central (59 percent) and North-East (58 percent) account for the highest proportion of Nigerians who reportedly see children undergo abusive treatments in their locality, with more males (61 percent) than females (48 percent) stating this. Child Abuse within Localities   Figure 3:   The analysis of poll results conducted in 2017, 2022, and 2025 shows a 5 percent increase in the proportion of respondents who report witnessing child abuse in their respective locations.   2017 -2025 Trend Analysis Figure 4:     Fifty-five percent of respondents who had seen children undergo abusive treatment in their locality mentioned that physical abuse (44 percent), abandonment (30 percent), sexual abuse (25 percent), and financial abuse (23 percent) were the common forms of child abuse, amongst others. Common abuses that citizens observe within their locality   Figure 5:     When asked the main reasons for the incidence of child abuse, the poll revealed that 41 percent of Nigerians highlighted poverty. Other reasons include parental neglect (26 percent), bad economy (7 percent), ignorance (4 percent), marital strife (4 percent), and wickedness (3 percent). Reasons for Child Abuse in Nigeria   Figure 6:     Interestingly, a greater proportion (42 percent) of respondents disclosed that they would report child abuse cases to the authorities. This is followed by those who say they would ensure the child's safety (23 percent), call for help (11 percent), or caution or give advice (9 percent). Sadly, only 6 percent of respondents say they would mind their business should they witness an incident of child abuse. Citizens' actions towards Child Abuse Incidents   Figure 7:     The poll further probed to know if respondents have any family member below the age of 18 who had suffered from specific forms of child abuse. The result indicated that financial abuse (21 percent), discriminatory abuse (19 percent), and abandonment (17 percent) were the most common types of abuse experienced by respondents’ family member(s). Types of Abuse that citizens' families have experienced   Figure 8:     To gauge the level of awareness of Nigerians on reporting channels for incidents of child abuse, respondents were asked if they were aware of any channel, and the poll result indicated that only 49 percent answered in the affirmative. About half of the respondents surveyed (51 percent) said they are unaware of any reporting channel, with the South-South region (61 percent) having the highest number of respondents who stated this, followed by the South-West (59 percent) and South-East (58 percent) regions. Knowledge of the reporting channel Figure 9:     Respondents suggested that creating awareness on the effects of the menace, including enactment and enforcement of strict legislation against child abuse, and improving the country’s economy, amongst others, can help curb the incidence of child abuse in the country.   Recommendations for Addressing Child Abuse Figure 10:     Conclusion In conclusion, the survey's findings paint a stark picture of child abuse in Nigeria, with a staggering 92 percent of respondents acknowledging its prevalence. The root causes ranged from poverty and parental neglect to ignorance and cultural attitudes. The disturbingly high rates of various forms of abuse experienced by children in Nigerian families underscore the urgency of the situation. More so, the lack of awareness about reporting channels for child abuse cases is a significant concern.   To combat this menace, a comprehensive approach is necessary, encompassing awareness-raising, strict legislation, economic development, job creation, and parental care, as highlighted by the respondents. Ultimately, addressing child abuse requires a sustained effort to tackle its underlying causes and ensure effective implementation of laws and policies. While the goal of ending all forms of violence against children by 2030 remains challenging, immediate action is necessary to safeguard Nigeria's children and secure their future.   Survey Methods The opinion poll was conducted in the week commencing May 12 th , 2025. It involved Computer Assisted Telephone Interviews (CATI) of a proportionate nationwide sample of 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geo-political regions and 36 states and the FCT of the country. Interviews were conducted in 5 languages – Igbo, Hausa, Yoruba, Pidgin English, and English. Although we can say with 95% confidence that the results are statistically precise, within a margin of error of plus or minus 4.65%. We recognize that the exclusive use of telephone polling has limitations, as it excludes non-phone-owning Nigerians. Nonetheless, with the country’s tele-density exceeding 100 percent according to the Nigerian Communications Commission (NCC), we consider our telephone polling approach appropriate. Also, given the rigorous scientific process of randomisation and stratification applied, we can confidently stand by the validity of our methodology and approach. NOIPolls Limited is the no. 1 for country-specific polling services in West Africa. We conduct periodic opinion polls and studies on various socio-economic and political issues in Nigeria. More information is available at www.noi-polls.com .   Disclaimer This press release has been produced by NOIPolls Limited to provide information on all issues that form the subject matter of the document. Kindly note that while we are willing to share poll results with the public, we request that NOIPolls be acknowledged as the author whenever and wherever our poll results are used, cited, or published. NOIPolls hereby certifies that all the views expressed in this document accurately reflect the views of respondents surveyed for the poll, and background information is based on information from various sources that it believes are reliable; however, no representation is made that it is accurate or complete. Whilst reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors or facts, or any views expressed herein by NOIPolls for actions taken because of information provided in this report. Any ratings, forecasts, estimates, opinions, or views herein constitute a judgment as of the date of this document. If the date of this document is not current, the views and content may not reflect NOIPolls' current findings and/or thinking.   Press Contact Email:       editor@noi-polls.com                   cakubue@noi-polls.com                   nohuche@noi-polls.com Number: +234 (0) 9 - 290 4162                  +234 (0) 9 – 291 4877 [1] https://thenationonlineng.net/rising-cases-of-child-abuse-in-nigeria/ [2] https://www.unicef.org/nigeria/child-protection [3] https://www.unicef.org/nigeria/child-protection [4] https://thenationonlineng.net/rising-cases-of-child-abuse-in-nigeria/ [5]   https://www.unicef.org/child-rights-convention/convention-text-childrens-version [6] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj [7] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj [8] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cfl [9] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cfl [10] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj

Stakeholder Parley Abuja, Nigeria. March 12, 2026  – NOIPolls, Nigeria’s leading public opinion research organisation, will convene a high-level media parley in Abuja to examine the evolving relationship between data, narrative framing, digital virality, and public trust in today’s fast-paced information environment. The dialogue, themed “Where Media Coverage & Public Sentiments Collide: Data vs Narrative | Speed vs Accuracy | Digital Virality vs Public Trust,”   will bring together prominent newsroom leaders, editors, broadcasters, and communication experts to interrogate the structural tensions shaping contemporary journalism. The event will feature a Theme Framing Address by Professor Abiodun Adeniyi, a respected strategic communications scholar, who will set the tone for a candid and solutions-oriented conversation on responsible storytelling in a rapidly evolving media ecosystem. Panelists expected to participate include: Seun Okinbaloye – Channels Television Ayodele Ozugbakun – TVC News Sumner Sambo – ARISE News The session will be moderated by Georgina Ndukwe-Ezeanyika – Arise News. Speaking ahead of the event, the Chief Executive Officer of NOIPolls, Dr. Chike Nwangwu, noted that “At NOIPolls, we recognize that in today’s fast-moving information environment, the intersection of data, media narratives, and public sentiment has never been more critical. This media parley provides a timely platform for newsroom leaders and communication experts to reflect on how to balance speed with accuracy while strengthening public trust.” The parley forms part of NOIPolls’ broader institutional commitment to fostering informed public discourse and strengthening collaboration between research institutions and media stakeholders. Event Details Date:  Tuesday, March 17, 2026 Venue:  Conference Hall, NOIPolls Building Plot 5 Timipre Sylva Crescent, Mabushi, Abuja Time:  10:00 AM – 12:00 Noon Media representatives and stakeholders are invited to participate.   Press Contact: Nelly Ohuche , Head, Corporate Communications, NOIPolls Email Enquiries:   enquiries@noi-polls.com nohuche@noi-polls.com ABOUT NOIPOLLS NOIPolls is a Nigerian-based research and opinion polling organisation founded in 2006. The organisation remains at the forefront of providing credible data and insights on the perceptions, attitudes, and preferences of the Nigerian population, supporting evidence-based decision-making across the public and private sectors.

The proportion of Nigerians who disapprove of President Bola Tinubu’s handling of the country dropped only 10 percentage points to 36% this January, down from 46% last November. That puts the government’s approval rating at 53%, an upward tick from 41% approval rating recorded in November. January is the first time approval rating for the government has gone up in over a quarter of a year. From September to November last year, approval rating dipped from 51% to 41%.

Infographics Summary As one of Africa’s largest economies, Nigeria plays an increasingly significant role in global trade (World Trade Organization, 2024). This influence is reinforced by the fact that the World Trade Organization is currently led by a Nigerian, Ngozi Okonjo-Iweala, the first African and first woman to serve as director-general (Adewole, 2021). In recent years, Nigerian leaders have consistently sought broader access to global markets, recognising international trade as a driver of economic growth, job creation, and investment. In doing so, they have aimed to make Nigeria “Africa’s service-export hub,” a destination country for outsourcing digital, professional, and related services (Chibuife, 2025). A founding member of the Economic Community of West African States (ECOWAS), Nigeria also plays a pivotal role in shaping economic cooperation across the continent and on the global stage (World Bank, 2022). In 2021, Nigeria signed the African Continental Free Trade Area (AfCFTA) agreement, reflecting its commitment to deepening regional and continental trade ties. The move appears to be bearing fruit: Nigeria’s trade with other African countries rose by N610 billion in the first half of 2025, reaching a total of N4.82 trillion (National Bureau of Statistics, 2025). In April 2025, the government signed the ECOWAS schedule of tariff offers, waiving import duties on 90% of tariff lines for goods traded under the AfCFTA. Minister of Industry, Trade, and Investment Jumoke Oduwole said the move is expected to enhance Nigeria’s competitiveness and expand continental trading opportunities (Vanguard, 2025). Findings from the most recent Afrobarometer survey show that eight in 10 Nigerians support making international trade easier. But despite the country’s active role in promoting regional and continental trade, most citizens remain unaware of the AfCFTA. Majorities of Nigerians welcome the economic and political influence of China, the United States of America, as well as ECOWAS and the African Union (AU). Majorities also say the West African regional bloc and the AU adequately recognize Nigeria’s interests and needs. However, two-thirds say Nigeria should have a greater say in decision-making in international bodies such as the United Nations. Among respondents who have heard of the Ukraine-Russia conflict, nine in 10 say Nigeria should avoid picking sides. Afrobarometer surveys Afrobarometer is a pan-African, nonpartisan survey research network that provides reliable data on African experiences and evaluations of democracy, governance, and quality of life. Ten survey rounds in up to 45 countries have been completed since 1999. Round 10 surveys (2024/2025) cover 38 countries. Afrobarometer’s national partners conduct face-to-face interviews in the language of the respondent’s choice. The Afrobarometer team in Nigeria, led by NOIPolls, conducted a nationally representative, random, and stratified probability sample of 1,600 adult Nigerians in June and July 2024. A sample of this size yields country-level results with a margin of error of +/-2.5 percentage points at a 95% confidence level. Previous standard surveys were conducted in Nigeria in 2000, 2003, 2005, 2008, 2013, 2015, 2017, 2020, and 2022. Key findings ▪ Majorities of Nigerians are satisfied with the way that ECOWAS (55%) and the AU (56%) recognize Nigeria’s needs and interests in their decision-making. o But more than two-thirds (68%) say African countries should have a greater say in international decision-making bodies such as the United Nations. ▪ Eight in 10 citizens (80%) prefer free trade over limiting international trade to protect domestic producers. o Two-thirds (68%) would favour open trade with all countries globally, while almost three in 10 would privilege trade with African countries (23%) or with countries in West Africa only (5%). ▪ Only 7% of respondents say they have heard of the African Continental Free Trade Area (AfCFTA). ▪ Majorities of Nigerians welcome the economic and political influence on their country of China (62%), ECOWAS (58%), the United States of America (57%), and the AU (54%). Only 31% view Russia's influence as positive, compared to 19% who view it negatively. ▪ Asked who helped Nigeria most during the COVID-19 pandemic, respondents are most likely to say the United States of America (23%), the AU or Africa Centres for Disease Control and Prevention (Africa CDC) (18%), and China (17%). ▪ Among Nigerians who are aware of the Russian invasion of Ukraine (49%), an overwhelming majority (89%) favour taking a neutral stance in the war. Africans’ voice in global affairs A majority (55%) of Nigerians believe their country’s needs and interests are adequately represented in ECOWAS decisions, compared to 20% who disagree (Figure 1). Similarly, by a 3-to-1 margin, Nigerians express satisfaction with the extent to which the African Union (AU) takes Nigeria’s needs and interests into account when making decisions for the continent (56% vs. 17%). However, about one in four respondents decline to take a position on these questions or say they “don’t know.” When it comes to the global stage, more than two-thirds (68%) of Nigerians “agree” (42%) or “strongly agree” (26%) that African countries should be given greater influence in decision-making in international bodies such as the United Nations (Figure 2). Only 11% disagree. Figure 1: Recognition of Nigeria’s interests in regional and continental affairs  | Nigeria | 2024 Nigerians interest in Global Affairs Respondents were asked: Do you agree or disagree with the following statements, or haven’t you heard enough to say: The needs and interests of Nigeria are adequately recognized in the decisions of ECOWAS? The needs and interests of Nigeria are adequately recognized by the African Union when it is making decisions for the African continent? Figure 2: Should African countries have more say in international bodies such as the United Nations? | Nigeria | 2024 Perceptions of Africa's contributions in international relations Respondents were asked: Do you agree or disagree with the following statement, or haven’t you heard enough to say: African countries should be given greater influence in the decision-making of international bodies like the United Nations? Trade with other countries Most Nigerians support free trade with the rest of the world: Eight in 10 (80%) say it is better for the economy if the government creates economic opportunities by making it easier to trade with other countries (Figure 3). Fewer than two in 10 (18%) would prefer to protect Nigerian businesses by limiting international trade. Support for open trade is strong across key demographics, and only marginally weaker among citizens experiencing high lived poverty (76%, vs. 81%-83% of their wealthier counterparts). Afrobarometer’s Lived Poverty Index (LPI) measures respondents’ levels of material deprivation by asking how often they or their families went without basic necessities (enough food, enough water, medical care, enough cooking fuel, and a cash income) during the past year. For more on lived poverty, see Mattes and Lekalake (2025). Figure 3: Open trade or limit trade? | by demographic group | Nigeria | 2024 Demographic Representation: Citizens' perception on allowing or limiting trade across borders. Respondents were asked: Which of the following statements is closest to your view? Statement 1: It is better for our economy if the government makes it easier for Nigeria to trade with other countries to create economic opportunities. Statement 2: Our country should limit trade with other countries to protect Nigerian producers. If the government wanted to make it easier to trade with other countries, a large majority (68%) of citizens would favour open trade with all countries worldwide, rather than limiting it to certain countries (Figure 4). Almost one-fourth (23%) would privilege African countries for trade, while 5% would focus on countries in West Africa. Figure 4: Which countries should leaders make it easier to trade with? | Nigeria | 2024 Perceptions on Trade with Other Countries Respondents were asked: If Nigeria’s leaders are going to make it easier to trade with other countries to create economic opportunities, which countries should they make it easier to trade with? While Nigerians favour open trade, most are unaware of an essential way in which their government facilitates this. Trading under the African Continental Free Trade Area (AfCFTA), which aims to create a single market for goods and services across the African continent, came into effect at the start of 2021, yet only 7% of respondents say they have heard of it (Figure 5). Figure 5: Awareness of AfCFTA | Nigeria | 2024 Awareness level of AFCTA Respondents were asked: Have you heard about the African Continental Free Trade Area, also known as AfCFTA? Influence of external actors More than six in 10 Nigerians (62%) see the economic and political influence of China on their country as “somewhat positive” or “very positive,” the most favourable perception among eight foreign countries and organisations the survey asked about (Figure 6). Majorities also hold positive views of ECOWAS (58%), the United States of America (57%), and the AU (54%). Fewer than half welcome the influence of the European Union (49%), the United Kingdom (45%), India (42%), and Russia (31%), though positive perceptions outweigh negative ones. Many Nigerians decline to offer an assessment or express uncertainty, ranging from 17% for China and the United States of America to 34% for Russia. Figure 6: Influence of foreign powers | Nigeria | 2024 Influence of Foreign Powers Respondents were asked: Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or haven’t you heard enough to say? Asked which countries or organizations were the most helpful to Nigeria during the COVID-19 pandemic, 23% of respondents cite the United States of America. (Figure 7). The AU or the Africa Centres for Disease Control and Prevention (Africa CDC) comes second (18%), followed by China (17%). Figure 7: Helpful countries or organizations in managing negative impacts of the COVID-19 pandemic | Nigeria | 2024 Global influence of countries on Nigeria Respondents were asked: Which of the following countries or organizations, if any, did the most to help Nigeria manage the negative impacts of COVID-19, or haven't you heard enough to say? Over time, analysis shows that public perceptions of China’s economic activities as having a substantial influence on Nigeria’s economy declined between 2015 (67%) and 2020 (55%) before recovering somewhat to 59% in 2024 (Figure 8). Citizens’ assessments of China’s political and economic influence as “somewhat positive” or “very positive” have consistently hovered above six in 10. Figure 8: Trends in perceptions of Chinese influence | Nigeria | 2015-2024 Trends: Perceptions of China's influence in Nigeria Respondents were asked: How much influence do you think China’s economic activities in Nigeria have on our economy, or haven’t you heard enough to say? Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or have you not heard enough to say? Perceptions that China’s influence is substantial and positive are more common among men than women (Figure 9). These views also grow with increasing educational attainment: More than seven in 10 degree-holders (72%) say China’s political and economic influence on Nigeria is beneficial, compared to 47% among adults with no formal education, while a similar pattern holds for perceptions of the strength of Chinese economic influence. Senior citizens are more likely than youth to say China’s economic activities affect Nigeria’s economy (69% vs. 56%). Still, age groups differ little in their valuation of Chinese economic and political influence. Figure 9: Perceptions of Chinese influence | by demographic group | Nigeria | 2024 Demographic Representation: Perceptions of China's Influence Respondents were asked: How much influence do you think China’s economic activities in Nigeria have on our economy, or haven’t you heard enough to say? (% who say “some” or “a lot”) Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or have you not heard enough to say? (% who say “somewhat positive” or “very positive”) Russia-Ukraine war Turning to an important international topic, Afrobarometer asked Nigerians about their perceptions of the ongoing Russian invasion of Ukraine. About half (49%) of respondents’ report having heard about the conflict (Figure 10). Figure 10: Awareness of the war between Russia and Ukraine | Nigeria | 2024 Knowledge of the Russia and Ukraine War Respondents were asked: Have you heard about the war between Russia and Ukraine or haven’t you had a chance to hear about it yet? Among those who are aware of the war, nearly nine in 10 (89%) say Nigeria should adopt a neutral stance rather than supporting Ukraine (3%) or aligning with Russia (3%) (Figure 11). Figure 11: Support Russia or Ukraine? | Nigeria | 2024 Perception on Nigeria's position on the Russia and Ukraine war Respondents who have heard of the war were asked: Should Nigeria be neutral or support one side or the other in the Russia-Ukraine war? [If “support one side”:] Which side?(Respondents who have not heard of the war are excluded.) Conclusion Survey findings show that while Nigerians express general satisfaction with ECOWAS and AU efforts to consider the country’s needs, there is a clear desire for African voices to carry more weight in global decision-making. Citizens show a strong preference for open and free trade: Eight in 10 say the government should make it easier to trade with other countries. But awareness of the AfCFTA remains very low, suggesting that its economic potential is largely untapped. Nigerians see their relationships with global powers in a primarily positive light: Majorities welcome the influence of China, the United States of America, ECOWAS, and the AU. Regarding the Russian invasion of Ukraine, most Nigerians favour neutrality. Do your own analysis of Afrobarometer data – on any question, for any country and survey round. It’s easy and free at www.afrobarometer.org/online-data-analysis . References Adewole, S. (2021). Okonjo-Iweala appointed as WTO DG. P unch. 15 February. Central Bank of Nigeria. (2020). Africa Continental Free Trade Area.   Chibuife, I. (2025). FEC approves reforms to boost intellectual property, digital trade, service exports.  Guardian. 8 November. Mattes, R., & Lekalake, R. (2025).  Decade of destitution? Severe lived poverty is surging in many African countries.  Afrobarometer Dispatch No. 943. National Bureau of Statistics. (2024). Q4 2024 foreign trade statistics report.   Vanguard. (2025). FG gazettes ECOWAS tariffs, advancing AfCFTA implementation.  15 April. World Bank. (2022). Nigeria country economic memorandum.   World Trade Organization. (2024). Trade policy review: Nigeria – Summary of the 2023 review.     Raphael Mbaegbu is head of social research and Afrobarometer project manager for NOIPolls, the Afrobarometer national partner in Nigeria. Email: rmbaegbu@noi-polls.com . Afrobarometer, a nonprofit corporation with headquarters in Ghana, is a pan-African, nonpartisan research network. Regional coordination of national partners in about 35 countries is provided by the Ghana Center for Democratic Development (CDD-Ghana), the Institute for Justice and Reconciliation (IJR) in South Africa, the Institute for Development Studies (IDS) at the University of Nairobi in Kenya, and Innovante Recherche en Economie et Gouvernance (IREG) in Benin. Michigan State University and the University of Malawi provide technical support to the network. Financial support for Afrobarometer is provided by Sweden via the Swedish International Development Cooperation Agency, the Norwegian Agency for Development Cooperation via the World Bank Think Africa Project, the Mo Ibrahim Foundation, the Open Society Foundations - Africa, Luminate, the Ford Foundation, the William and Flora Hewlett Foundation, the Mastercard Foundation, the David and Lucile Packard Foundation, the Obama Foundation, the European Union Commission, the World Bank Group, the Population Institute, the Center for International Governance Innovation, the International Development Research Centre (IDRC), the Embassy of the Kingdom of the Netherlands in Uganda, and the German Federal Ministry for Economic Cooperation and Development (BMZ) supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Donations help Afrobarometer give voice to African citizens. Please consider making a donation to Afrobarometer. To make an online donation, kindly follow this link  or this link.  To discuss institutional funding, contact Felix Biga ( felixbiga@afrobarometer.org ) or Runyararo Munetsi ( runyararo@afrobarometer.org ). Follow our releases on #VoicesAfrica.  Afrobarometer Dispatch No. 1103 | 6 January 2026

Approval rating for the government's handling of the country slipped to 41% in November, down from 46% in October. It is the second month of continuous decline in approval rating for the government. The highest approval rating this year was 51% in September, after rising steadily month after month from 36% in June. The rating slipped to 46% in October before falling further to 41% in November.

Approval rating for the government hit a record high 51% in September. It is the highest ever rating Nigerians have given the government since the start of 2025. It is continuous rise from 36% in June to 44% in July. It rose again to 46% in August before hitting 51% in September.

Only 46% of Nigerians approve of the government's performance in October, down from a record 51% in September. It is the first time approval rating for the government has slipped since June this year. Approval rating for the government dipped to 36% in June, then went on a month-on-month rise, from 36% in June to 44% in July, and on to 46% in August before hitting 51% in September. Explore the slideshow to see the five percentage point decline to 46% in October.

Overview of Recent Trends Approval ratings for the government have shown notable fluctuations in recent months. In September, the approval rating increased to 51%, up from 46% in August and 44% in July. This upward trend indicates a potential shift in public sentiment towards the government's performance. Understanding the Data The data collected reflects the opinions of various demographics across Nigeria. It is essential to analyse these ratings to understand the factors influencing public perception. The increase in approval ratings may correlate with recent government initiatives or changes in policy. Factors Influencing Approval Ratings Several factors can contribute to shifts in approval ratings. These include economic conditions, security issues, and social policies. Each of these elements plays a crucial role in shaping public opinion. Economic Conditions : The state of the economy often directly impacts how citizens view their government. Economic growth or decline can lead to increased or decreased approval ratings, respectively. Security Issues : Safety and security are paramount concerns for citizens. Government effectiveness in addressing security challenges can significantly influence public approval. Social Policies : Policies that affect health, education, and welfare can also sway public opinion. Citizens are likely to respond positively to initiatives that improve their quality of life. Demographic Insights Gender and Age Disparities The approval ratings vary significantly across different demographic groups. For instance, the ratings may differ based on gender, age, and geopolitical zones. Understanding these disparities can provide deeper insights into public sentiment. Gender : Men and women may have differing views on government performance based on their unique experiences and expectations. Age : Younger individuals may prioritise different issues compared to older generations, affecting their approval ratings. Geopolitical Zones : Regional differences can also play a role. Certain areas may feel more positively or negatively about the government based on local conditions. Future Projections Anticipating Changes As the government continues to implement policies, it is crucial to monitor how these changes affect approval ratings. The upcoming months will be telling in terms of whether the current upward trend will continue. The Role of Public Opinion Public opinion is a powerful tool for decision-makers. By understanding the factors that influence approval ratings, leaders can make informed choices that align with the needs and desires of their constituents. In conclusion, the recent increase in government approval ratings to 51% in September is a significant development. It reflects a complex interplay of various factors, including economic conditions, security issues, and social policies. By analysing these trends, decision-makers can better understand public sentiment and make informed choices that drive growth and development in Nigeria. For more insights on public opinion and consumer insights, visit NOIPolls Limited .